Park House is a mixed-use building on the edge of Mayfair with an Oxford Street frontage. Asked to “bring some soul into the building,” sculptor Walter Bailey made ‘Fragments From the Web’ which is the overall title for the sculpture and design elements he created for Park House [fig 1].
The sculptural work is organic and sinuous, which contrasts with and enhances the engineered structure of the building [figs 2, 3, 4]. Design company NB Studio developed the identity and marketing material for the development. Part of their work also involved the design of a display typeface, inspired by Bailey’s sculptural work and the building’s structure [fig 5].
We took the basic letter shapes created by NB Studio and reworked them to better fit the geometry required by digital type design [fig 6]. This allowed for the evening up of the line weight and consistency of the parallel lines. During the process we changed many of the letters to solve problems of proportion as well as developing new letters shapes that increased the idea of wrapped and overlapping lines [figs 7, 8].
Park House is a single font with 83 glyphs