Epsilon

The design of Epsilon

The Epsilon typeface was designed to bring unity across several European movie and TV related companies.

bliss-01

1. Development of the Epsilon symbol

bliss-01

2. Using ellipses to make the ‘E’

bliss-01

3. Formalising overlapping ellipses to suggest an ‘E’

Epsilon Mediagroup comprises of Beta Film (one of the largest international distribution companies for movies and TV programs outside the United States), Publieuros (a TV advertising marketing firm), ETN (European Television Network), Emotion (a movie production company), and Evision (a TV rights and co-production company).

International design agency Frog Design commissioned us to develop a unique ‘E’ symbol based on the Greek letter, epsilon [figs 1, 2, 3]. The symbol would form a key element in all the company logotypes, and it seemed logical to design a typeface to help support this.

bliss-01

4. Development ideas for Beta logotype. The top version is starting to suggest curves based on the ‘E’ symbol

bliss-01

5. A stencil idea based on the curves and gaps seen in the ‘E’

The typeface style was derived from the shapes of the ‘E’ symbol [figs 4, 5, 6]. In order for the symbol to stand out in each company name, the typeface was designed as a unicase with all the letters being the same height [figs 6, 7, 8].

bliss-01

6. Typeface stage development based on the curves of the ‘E’

bliss-01

7. Sketches for numbers

bliss-01

8. Sketches for punctuation and ampersand

bliss-01
bliss-01

Typeface details

Epsilon is a single weight font with 239 glyphs

Completed 1999